Explore the case studies below to see examples of how we have connected brands with Millennials:

Drive Awareness Case Study: HP Sale on QVC

Engaging Millennial Influencers to Create Awareness and Drive Product Sales

Assignment
Drive awareness of and traffic to HP Laptop sale on QVC.com among mom and millennial consumers.

Approach
BSM Media engaged with social media influencers to post about an HP Laptop QVC deal on their most popular social media channels. Influencers shared product photos or videos along with product information and links to QVC.com with their target audiences, which included millennials, moms, techies, and home/lifestyle enthusiasts. BSM also secured placement of featured products in over 35 gift guides and multiple national radio shows. Lastly, BSM Media leveraged existing relationships with HP enthusiasts to drive excitement and amplify social media shares.

Results
– 6,600 shares on socoal media
– 50% conversion rate
– 95 million total campaign impressions

Retail Sharing Case Study: HP

Bringing HP Ink From the Shelves Into the Social Spotlight by Engaging Collegiate Millennials, DIY Influencers and Photo Enthusiasts

Assignment
Create awareness for a week-long BOGO 50% off sale for HP Ink at Staples, Best Buy, and Office Depot.

Approach
Engage digital influencers and their families to share the sale information on their social media channels the week of the sale.

Results
– 900 shares on Instagram and Twitter by only 65 influencers
– 12.2+ million total campaign impressions
– 37% of Social Spotters reported purchasing HP Ink while at retail locations
– 85% of Influencers still engaged with HP

Amplifying Social Message Case Study: Overstock.com

Engaging Millennial Trend Setters to Drive Sales

Assignment
Support agency campaign around driving Black Friday and Cyber Monday sales on Overstock.com

Approach
Engage Millennial fashionistas and frugalistas to share images, descriptions, and links of products on sale with influencer content creation, a social media link sharing contest, and an #OverstockDeals Twitter Party held on Cyber Monday.

Results
The perceived value of the Overstock.com brand was strengthened by peer-to-peer recommendations from trusted influencers.
– 40+ blog posts
– 2,600+ social media shares
– 2,500+ Overstock.com product clicks
– 20.2+ million total potential campaign impressions

Amplify Social Voice Case Study: HP

Largest One Day Sales on Walmart.com

Assignment
Drive sales of a new HP wireless printer via Walmart.com.

Approach
BSM Media recruited 50 Power Moms to receive the printers and to create videos and blog posts about the printer and its benefits. Videos were promoted through the participant’s individual blogs and via online video portals such as MomTV.com and YouTube. In addition, we leveraged our networks of Moms to engage in a Pinterest Board-making event.

Results
– 13.9 million total campaign impressions
– 8,000 video views
– Over 195 Pinterest boards created
– Sales increased by 39% in stores and 195% online.

In-Home Parties Case Study: Oral-B Stages & Crest Pro-Health FOR ME

Engaging Millennial Moms to Host In-Home Events

Assignment
Generate awareness and educate Millennial Moms about Oral-B Stages and Crest Pro-Health FOR ME product lines available for children from infants to teenagers.  

Approach
BSM leveraged our proprietary program MommyParties™ (www.mommyparties.com) to provide mothers everything they needed to host a brand-themed party including: activities, recipes, party agenda and goodie bags with products and coupons to share with guests!

Results
– 500 parties
– 11,000 Moms and kids reached
– 5+ million total campaign impressions